| Audience Research
Over the next few months we’re focus group tastic! Here’s who’s doing what…
The Glasgow Royal Concert Hall (GRCH) – is talking to audiences about their successful series - Conversation Pieces.
Scottish Opera – GGA recently completed a research project with Scottish Opera to profile their audiences during the SOOT tour of Hansel and Gretel. Due to the success of this project, the company wishes to repeat the research with Macbeth attenders later this month.
The Arches – want to know more about what motivates their thousands of attenders to visit the venue each year and why non-attenders are passing by.
Citizens’ Theatre – is asking audience members questions about all aspects of their relationship with the theatre.
Glasgow Sculpture Studios – want to encourage more students from Glasgow School of Art to use their facilities during term time and after graduation. With this in mind, GSS wish to carry out research with this key audience and their educational influencers.
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Audience Development
Cumbernauld Theatre – Following research with their audiences, Cumbernauld Theatre is working with GGA to design and implement an Arts Ambassadors scheme to increase the reach and diversity of their attenders.
A Dance Website for Glasgow – GGA has been awarded funds from the Scottish Arts Council to develop a website dedicated to dance in Glasgow. The site will include event diaries for forthcoming performances, workshops, classes and much more. The project Steering Group has met for the first time and all the behind-the-scenes work is in full swing. We’ll be in touch with the launch date soon.
The Dance House – is working with GGA to look at all areas of their marketing, including branding and on-line activity.
GGA Audience Development Strategy – Taking into account your comments about audiences in and around Glasgow, the Board recently approved forward plans to address your city-wide issues. What will be done to tackle audience development in your backyard? There are six key strategic objectives - hear more at the AGM next month.
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Training and Events
GGA’s First Speed Networking and Intelligence Service
(September 2005 – March 2006)
In response to feedback from members, over the next few months GGA will be presenting a programme of seven short seminars, which will aim to rapidly develop your specialist knowledge and working relationships in various market sectors.
Over the course of each two hour session, you will gain access to valuable market intelligence on key sectors specific to Glasgow and leave with a toolkit of essential contacts and practical tips for developing an audience.
Local industry experts will be on hand to share their experience in an informal setting for no more than 10 people. You will be able to discuss options and solutions for the immediate challenges you face in developing audiences.
Capturing Your Share of the Tourism Market (GGA) – Sold Out
Date: 8 September 2005
Time: 3.00pm – 5.00pm (tea & coffee from 2.30pm)
Venue: Glasgow City Marketing Bureau Board Room, George Square
Free to GGA Members (non-members £25 +VAT)
Big changes have taken place in Glasgow. Update your knowledge and find out who’s who and what’s what in today’s world of tourism marketing. Learn how the arts can increase their visibility by working in tandem with Glasgow’s new City Marketing Bureau. Gain insights into the new opportunities and distribution channels available to help you reach more tourists than ever before.
Following our e-mail to members, this first seminar of seven sold out in a few hours. E-mail kirsty@gga4arts.co.uk to join the cancellation waiting list – if there is sufficient demand we will introduce a second session.
Create Space – One Day Conference (Create Scotland)
Date: 9 September, 2005
Venue: Scottish Youth Theatre, Sheriff Court, Glasgow
Create Space is an international conference exploring how to develop youth friendly arts initiatives and engage young people in cultural venues. For programme and booking details visit www.create-scotland.co.uk/home<
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Goods and Services
The Audience Data Exchange (ADX)
GGA has secured additional start-up funds from the SAC to provide members with tools to access essential audience data at the touch of a button - all made possible by new technology. The Audience Data Exchange (ADX) – is an easy to use online data analysis tool that takes your data and turns it into valuable marketing intelligence. Over the next few months we are working with seven venues across Glasgow on this project, which is a first for Scotland.
(In conjunction with Purple Seven and The Audience Business) www.purpleseven.co.uk
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Powerful
Promotions
Backpack TV Used to Sell Fringe Acts
It could be a welcome antidote to the perennial Fringe irritant: the unwanted flyer. A comedy production company with ten years’ experience promoting Fringe shows has unveiled a new method of street salesmanship – portable television screens. Bound and Gagged Comedy has dispatched its promotions staff to walk the streets with the new sandwich board device, dubbed a ‘Roam Ad’, playing excerpts from selected comedy shows.
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Industry
News
National Theatre of Scotland Study
Centre for Cultural Policy Research (CCPR)
CCPR has successfully recruited Rebecca Robinson to the studentship. Rebecca had an early career as a performer and theatre maker, most notably as co-founder of Scottish-based company Benchtours, before returning to study at the University of Glasgow, graduating MA
(SocSci) with first class honours in Sociology and Anthropology in 2003 and then LLM in Human Rights Law in 2004. With supervisors Adrienne Scullion and Vicky Featherstone, she will be working on the topic 'Putting the nation into the ''National'': an exploration and evaluation of how the National Theatre of Scotland interprets and implements its “national” remit, 2004-2008'. Rebecca will begin her PhD studies on 1 October. www.culturalpolicy.arts.gla.
ac.uk
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Something to Think About…
Downward trend continues in national newspapers
Britain’s daily newspaper market continued its downward trend last month as seen in previous months with the sector losing 3.9% of sales year on year. The Guardian saw the biggest loss, dipping by 7% year on year, making it the largest loser in the quality titles division - the Daily Telegraph retained its position as the market leader. The Sunday newspaper market was similarly depressed, dropping 4% in circulation overall, with all titles losing sales year on year.
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Dates for the Diary
GGA Members’ Reference Group Meeting
Date: 6 September, 2005 – 4.00pm
Venue: The Great Room, The Express by Holiday Inn, 165 West Nile Street, Glasgow
Come along and give feedback on any aspect of our performance and strategic development at our second Members’ Reference Group meeting. Chaired by Frances Cairney, GGA board member.
GGA Annual General Meeting
Date: 6 September, 2005 – 5.00pm
Venue: The Great Room, The Express by Holiday Inn, 165 West Nile Street, Glasgow
GGA’s Chairman (Roy
McEwan) and Director (Julie Tait) will comment on the organisation’s performance during the first year to March 2005 – invites to members will be in the post soon.
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The GGA team is on hand to discuss queries on any aspect of arts marketing and audience development – if we can’t answer your question, we’ll put you in touch with someone who can.
Best wishes
Dianne Greig
Audience Development Manager
Glasgow Grows Audiences
Suite 1/1
6 Dixon Street
Glasgow
G1 4AX
T - 0141 248 6864
F - 0141 248 4090
E - dianne@gga4arts.co.uk
W - www.gga4arts.co.uk
GGA - Promoting the Live Arts Experience
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